Lunch and Learn on Bold Storytelling

Lunch and Learn on Bold Storytelling: Branding your business with Content

Join WCE to hear Sophie Newman explain how strong business platforms build strong followings by telling bold stories and creating a platform for the customers to interact with them. Even once you establish your brand voice, businesses still need to create a place where people are invested in what they have to say. Brand voice dictates how you speak to your audience, but your point of view and content strategy influences what you say and brings substance to your brand. Develop a plan for your content that makes sense for your business that you can continue executing to attract your audience.

Takeaways:

- Why you need a cohesive and consistent brand presence

- How you can develop your brand's point of view

- Ways to build value for your audience (and not just try to make a sale)