It is almost August!!!! We can't believe it! We know a lot of you have had a lot on your plate with the current situation so we are here to take some of the stress off of you!! WCE provides a monthly social media post idea guide to help you streamline your workflow!   You can find the August Edition right HERE! If you find our guide helpful don't forget to come back at the end of the month to find WCE's September Social Media Post Guide!!  And while you're here check out our upcoming events for August! You won't want to miss our online workshop on How to Grow Your Instagram Following and Grow Your Business!!  Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at wearewce@gmail.com!

Here are 7 types of Digital Marketing that you should know as a entrepreneur!

Social Media Marketing

Which is the use of Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, Alignable, Pinterest, etc., to connect your audience or client to your brand, increase sales, and drive traffic to your business. A great way to use social media marketing is interacting with people in local facebook groups!

Content Marketing

Content Marketing is focused on creating and distributing content for a targeted audience online. It is free, valuable content that is easily shareable. It is used to attracted leads, increase sales, increase brand awareness, expand your customer base, and engages your potential clients. 

Pay-Per-Click Advertising

Pay-Per-Click Advertising is used to drive traffic to your website by placing ads on different websites. You will pay the website publisher when your ad is clicked. Social Media sites (Facebook, Instagram, Pinterest, LinkedIn, etc.) also have their versions of pay-per-click advertising too. Search Engine Marketing (SEM) is a version of Pay-Per-Click Advertising because it uses paid advertising to get traffic from search engines like Google. WCE had a webinar on how to use Facebook Ads! Here is the link to check it out:  https://www.wearewce.com/Sys/Store/Products/46531

Affiliate Marketing

Is the process of someone earning a commission by promoting your products. Example - you can pay a well known blog (in your target market) to promote your business or product for you. This can be expensive, but is a great way for your business to be seen by your target market and by someone they trust.

Email Marketing

Email Marketing is, well, sending your clients emails! If you already have a database of emails from your past clients use those to send newsletters, notification of sales coming up, or even holiday greetings! Email Marketing is a great way to remind your existing clients that you are still here! Building your email list is important too! Try putting a opt in for emails on your website or create a giveaway that requires an email to enter. 

Text Marketing

Text Marketing is very similar to email marketing except is by text messages instead of email. There are different programs that you can use. WCE actually has a workshop coming up in September about Text marketing with Project Broadcast!! Here is the link for more info: https://www.wearewce.com/event-3894638

Search Engine Optimization (SEO)

SEO is very important and can be hard to master. It is the process of driving free, organic traffic to your website from search results on the search engines. To be on the first page of a search engines you need to optimize your website or blog with the right content and search words and get enough clicks to make search engine sites see your website. Content marketing actually helps with your SEO!

Marketing is complex and hard to master to say the least. You can join us on WCE’s webinar this Thursday to hear more about Marketing and how to stand out on Social Media! Link to the event right here: https://www.wearewce.com/event-3877515

We do hope this helped! Let us know below! And remember WCE always has your back, if you have any questions please contact us at wearewce@gmail.com! ✨

We are constantly told having a positive or good mindset is important for a successful life. But, not everyone is born with a positive outlook on things, many tend to dwell on the negative. We get caught up in the bad things that are happening and we start building the wall in between ourselves and success. So, the question is ~ how can we start making the steps towards having a different mindset? We found a good starting point with an article from Success Magazine. This article was written by Karima Mariama-Arthur the author of Poised For Excellence: Fundamental Principles of Effective Leadership in the Boardroom and Beyond. 

Follow the link below to read the article on the 5 things you need for a successful mindset and please let us know below what you think!

https://www.success.com/5-things-you-need-for-a-successful-mindset/?fbclid=IwAR27EqoD4QmYX6Hp1IiaPIygg6f-ZMmRsTsAXhz9zMTwW8Ab_ckuAFl-Cu4

Having trouble coming up with Social Media Post ideas? Going blank on what to to post about next? Don't worry ~ WCE's July Social Media Post Guide will help and you can find it right here!

If you found our guide helpful please come back at the end of the month to find WCE's August Social Media Post Guide!! 

And don't forget to check out our upcoming events!!

Remember WCE is always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!

Branding is the visual heart & soul of a business. It gives your potential clients an idea of who you are, not just as a business, but as a person. Good branding brings your potential clients into your story. It gives them something that they can connect with even on a personal level. Now the question is ~ Do you know your brand? If not, no problem! WCE always has your back! ✨
Here are some great tips on how to figure out “Who is Your Brand?” and a worksheet to help you define that brand from Florida Winter Marketing!
https://floridawintermarketing.com/who-is-your-brand/

Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.” 

So, that means your client isn’t even going to consider you until they have heard your name or seen something about you AT LEAST seven times! 

What does this mean for you? It means you need to be creative and find ways to get yourself and your business name out there! Use the tools and resources that are available to you, be active and engage on social media. Expand your network and use new resources to help spread the word about you and your business. Don’t be scared to pay for advertising, it works! You want to make sure you are seen not just by people you know, but by a whole new audience. By using well established outlets on social media and other media publications you will be able to expand your marketing channel.

Here is a great article that goes into detail about ways you can use the Rule of 7 to expand your business ~ https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683

We hope this helps you!! And don’t forget to check out our upcoming events!!

WCE has joined forces with Local Businesses to bring the FIRST Play+Shop+Live Local Saving Guide!! This saving book is filled with local businesses in and near The Woodlands with lots of savings. 

You can get your FREE local saving book HERE!

Thank you for supporting small business and please don't forget share this with your friends!! 

 

We can't believe it almost June already!!! Seems like 2020 is flying by (thanks a lot Covid-19!). Well, WCE doesn't want you wasting anymore of your time so we made the June Social Media Post Idea Guide to help you!

And you can find it right HERE !

If you find our guide helpful don't forget to come back at the end of the month to find WCE's June Social Media Post Guide!! 

And while you're here check out our upcoming events we have a Virtual Vendor Event happening June 11th & 12th!!  It will be a fun interactive shopping experience ~ You won't want to miss it!

Remember WCE always has your back ~ if you need help or have any questions never hesitate to contact us at woodlandswce@gmail.com!

1. Referrals. Referrals. Referrals.

Ask your current clients to give you a shout out or ask them to write a a review on social media. It’s easy for them and influencer marketing is one of the most successful. If you don’t have current clients ask a friend (that you’ve done work for) to write the review or give the shout out!  Remember people aren’t thinking about you and your business as much as you are (or at all) so you need to ask for help!

2. Network.

This one seems obvious and it might seem impossible during COVID-19, but it isn’t! There are lots of ways to network online! You can become more active in local Facebook groups ~ and not just one of them! Be active in all of them or most of them. Most likely people are in the same groups and if they see you in more than one group they will get to know you more and faster. Be remember ~ be genuine, be yourself. Don’t try to be someone you’re not just to get clients, fake shows. You can also find online events that are going on right now ~ either networking events or fun community based ones!

3. Show You’re a Pro!

Show the world that you are a leader in your industry! Book a speaking engagement for a local event, reach out to be a guest blogger, inquire about being on podcast, or do an Instagram takeover with another local business owner! Let people know that you know your stuff!!

4. Collaborate!!

You can collaborate with other business owners to help each other gain more clients. Clients are the only one thats can give referrals ~ other business owners can help you with that too! And don’t be scared to befriend the business owners in your industry! You might think they are the enemy, but they’re not! There are enough clients to go around and if they have an over abundance of clients wouldn’t you like to be their referral?? 

5. Know the Client You’re Looking For!

This is the most important one! Not everyone is your client! If you market to everyone you will run yourself too thin and come up empty. Here is a great blog post about Tips on Finding Your Ideal Client from one of our speakers for WCE: https://brittnischroeder.com/finding-ideal-clients/

Let us know what you think of these tips! And let us know how we can help you!!!

 If you don’t already belong to our Facebook group do it now: 

https://www.facebook.com/groups/woodlandswce/

And if you would like to support some local artisans join us on June 11 & 12, 2020 for a Live Facebook Marketplace Event! Details HERE!

Below are 6 great podcasts for female entrepreneurs to listen to. Each one helps you guide through this crazy entrepreneurial life. These are listed in no particular order!

1. Online Marketing Made Easy with Amy Porterfield

“Expert interviews, mini execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by my mission to make everything you listen to as actionable and profitable as possible.”

2. The Goal Digger Podcast with Jenna Kutcher

“The live-workshop style business podcast that is helping thousands redefine success and chase bolder dreams. You can train from the experts how to dig in, do the work, and tackle your biggest goals along the way.”

3. Girl Boss Radio with Sophia Amoruso

“Each week on Girlboss Radio, you'll hear honest conversations with trailblazing women. These women go deep on what it takes to build a successful career or grow a business with staying power—while living life on their own terms and navigating personal and professional curveballs.”

4. She Did It Her Way with Amanda Boleyn

“She Did It Her Way inspires women all across the world to take massive action on their business idea and create freedom in their life.”

5. Being Boss

“Being Boss is a podcast for creative entrepreneurs, freelancers, and side-hustlers, whether you're wanting to quit your day job or have been your own boss for a while now.”

6. BizChix

“The BizChix Podcast is hosted by Natalie Eckdahl, MBA and BizChix CEO. Natalie interviews industry influencers and entrepreneurs to help her listeners and clients grow their businesses.”

Bonus LOCAL suggestion:

Tomball Press

WCE had the privilege of being on the Tomball Press with the awesome husband and wife team Jose and Lili Soliz! It is a great podcast to learn about local businesses we have in our area! 

“On the Tomball Press podcast, we discover and share the interesting art, culture, food and drink, music, and things to do in and around our home, Tomball Texas. It is our goal to entertain and inform our community as well as those who may be considering relocating to the ‘Hometown with a Heart’.”

Let us know below what YOUR favorite podcast is!! And if you are thinking of starting your own podcast or at least curious on what it takes to start one join us for our Webinar ~ 5 Reasons Why Podcasting is the Future of Your Business. In this webinar you will learn how to get a podcast up and running and how to get quick results!